Social media channels serve as the most effective marketing tool for every industry, including the healthcare sector. With the growing technology, social media platforms are rising daily, offering unmatchable strategies and techniques to promote business worldwide.
Social media can be of immense use for the healthcare and medical sector to draw traffic onto their websites and provide information on medical practices to their followers. In addition, through widely used social media channels, hospitals, medical practitioners, and nursing homes can educate their customers on general topics and carry out lead generation campaigns to drive new patients.
Social media is an essential element of digital marketing for healthcare and healthcare workers. Using social media platforms, you can engage live with your patients and increase your patient engagement level, attract new patients, advertise their services, share medical updates regularly, promote their doctors and physicians, all to build strong relationships with patients. So, if you want to use the power of social media to boost traffic to your healthcare website, do promote your healthcare services on the following social media platforms.
Most Trending And Powerful Social Media Channels To Boost Traffic On Healthcare Websites
So, here is the list of the top five social media networks to get traffic to your healthcare websites.
Facebook is ranked number one in the social media category because it suits all industries and business types. For example, the Healthcare industry should use Facebook to generate quality traffic onto their websites. Facebook has more than 1.3 billion users and unique features to target and trace your ideal audience.
Facebook is advantageous for healthcare websites because it increases patient engagement, brand awareness, and the platform strongly impacts local SEO for a practice. Facebook toolkits also create brand loyalty for healthcare and other activities, like patient review and lead generation.
FB offers an exceptionally high level of targeting because of the data they have of their users. For example, Healthcare can use this data to target organic or paid posts’ exact geo, interests, age, etc., of the audience.
Twitter is another incredible social media channel for high-profile professions, such as healthcare. It will help the healthcare industry share original information and lead users to their official websites. With more than 600 million registered users, mainly from 18 to 29 years, Twitter is very popular to start a healthy live discussion via comments.
Twitter’s benefit for healthcare websites is sharing medical updates, information, news, and conversations efficiently and quickly with hashtags for direct search capabilities. Through hashtags, healthcare workers and hospitals can find content related to their search and group information by their medical field.
Now comes the father of social media platforms, designed exclusively for professionals of all types. LinkedIn has over 600 million users, and around 44% of its users earn above $75,000 using the platform in a year. LinkedIn is helpful for the healthcare community because it lets the industry share medical business news and articles, build relationships with other healthcare workers, and promote interactions.
LinkedIn can be used as a digital networking platform by the healthcare industry to drive traffic to their websites. This social media channel also helps build networking communities and local searches targeted to your healthcare industry.
Instagram is the most vibrant and lively social media channel widely used by businesses to market and promotes their business. This platform is naturally image and video-heavy because it’s meant to share pictures and video content to connect and engage with the audience.
With 800 million active monthly users and 80% of them following a business on it, Instagram is beneficial for healthcare to showcase images of the diseases, results, and the practice, educating videos on simple medical procedures, and steps in writing on how to fight or prevent from deadly infections/diseases.
YouTube is another effective and video-heavy social media channel where users post their long vlogs for the users. For example, through videos on YouTube, healthcare practitioners can show users how common diseases are treated and cured.
The platform lets medical professionals create and share original content and medical procedures. YouTube has 1 billion active users, so healthcare websites can share many videos without hosting videos directly on the website. And, the platform is also the second-largest search engine after Google.
The Final Thoughts
It isn’t easy to choose the best social media platform among the ones mentioned above because they are best in their way and capacity. Each venue offers exceptional features that other channels don’t deliver a comprehensive social media marketing strategy. So, it is beneficial for the healthcare industry to use all the popular social media channels at the optimum level to drive organic traffic to their websites.
Jais Frank is a freelance content writer and enthusiastic blogger. He is the co-founder of Dream Land Estate. In addition, he contributes to many authority blogs such as Finance Team, Smart Business Daily, and SB Newsroom. He also likes to write in many international magazines and journals.