Conversational AI in Healthcare Digital Marketing: What to Expect in 2022
- Digital Health, Tech

Conversational AI in Healthcare Digital Marketing: What to Expect in 2022

The beginning of the pandemic in 2020 was a real turning point in the healthcare industry. While all other sectors suffered from a forced slowdown, medical institutions, on the contrary, struggled to cope with the flood of patients.

In this background, the virtual option of treatment became very much in demand. In addition, people quickly realized the importance of incorporating modern digital technologies into medical systems. This led to an explosion in demand for artificial intelligence (AI) solutions in the medical field.

If, before the pandemic, digital technologies in healthcare were more of an assistive measure, they have now become an indispensable part of the workflow in many medical facilities, including marketing. Today, patients perceive virtual healthcare services as the standard. And these trends will still be relevant in 2022.

Recent statistics only support these statements.

Recent statistics only support these statements.

The screenshot was taken on the official Enterprise Bot website

Let’s find out more about what to expect shortly in this field. 

Application of Conversational AI in Healthcare Digital Marketing: Recent Trends and Predictions

Digital marketing in healthcare, like its other aspects, is rapidly transforming. AI technologies are being used to:

  • process vast amounts of personal health information on patients;
  • analyze data;
  • and provide seamless communication.

They use algorithms that consider the person’s previous experience to offer relevant content and personalized services. In this way, it ensures a high quality of healthcare support.

New AI solutions appear every day, so healthcare marketers can find it challenging to track innovations in time. Therefore, you should decide to incorporate a particular AI technology into your marketing strategy thoughtfully.

  1. First, determine which marketing tasks are the most time-consuming and calculate the cost of digitizing those tasks.
  2. Then figure out the benefits of implementing the innovations.
  3. Think about what changes you will have to make to the platform (website and/or app). The fact is that AI solutions are very complex and voluminous and require improvements to the site/application before implementation.
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The optimization of healthcare platforms before implementing AI solutions is not much different from websites and apps in other business areas. For example, if you’re embedding a sophisticated virtual assistant on your clinic site, you’ll need to do the optimization work similar to, say, a large eCommerce store site. For instance, optimize Magento TTFB (Time To First Byte), reduce the size of images, use browser caching, and perform other actions if necessary.

So, which ways of using conversational AI in healthcare will stay relevant in 2022?

3 Ways of Using Conversational AI in the Healthcare Industry that Will Be Relevant in 2022

1. Smart Chatbots and Virtual Assistants Optimizing the Clinics’ Operation

Today’s virtual helpers are intelligent, supportive, and empathic. They help patients while reducing the workload of medical professionals.

Chatbots and medical assistants can take on many functions.

  • They can answer FAQs 24/7 and perform repetitive tasks. For example, to make appointments with patients.
  • The most advanced ones can ask clarifying questions and engage in meaningful dialogue. This allows human workers to focus on more valuable tasks where automation cannot help, and unique human skills are needed. In addition, some bots can provide preservation of existing dialogues, meaning a human can leave the conversation and return to it after some time.
  • They also make it possible to automate the collection of feedback from customers. This will help identify weaknesses in your service and correct deficiencies.
  • Furthermore, they can pitch various products or services, suggesting them to clients in two minds about selecting what’s right for them. Again, this is vital for a healthcare business from a marketing and sales perspective.

This excellent example of a chatbot on the screenshot below is from the Zydus Hospitals website. It can ask the patient about his symptoms, make a preliminary diagnosis, recommend the right doctor, and make an appointment.

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Smart Chatbots and Virtual Assistants Optimizing the Clinics' Operation

The screenshot was taken on the official Zydus Hospitals website.

2. Apps That Can Detect Symptoms and Diagnose Diseases in Time

Various AI-driven medical applications are becoming more and more widespread, especially in pandemic times. Some of them can almost wholly replace real doctors for minor health issues, which reduces the flow of patients in clinics. And if the symptoms show that a visit to the human doctor is needed anyway, the app will let you know.

Such programs are also convenient for doctors because they store a large amount of information about the patient’s health, which, if necessary, they can provide to help while making a diagnosis.

In terms of marketing, this innovative approach can help to expand the client base. It allows attracting an audience willing to find answers to their questions as quickly as possible without leaving the house.

As an example, let’s take the Ada app, which acts like a real virtual doctor. Without a personal visit to the doctor, it can identify the possible cause of illness according to your symptoms. If you are concerned about a sore throat, cough, stomach pain, etc., Ada can help find the answers.

The principle of the application is as follows.

  • The user answers a series of questions.
  • Ada searches for the necessary information in multiple verified medical sources.
  • The user receives a detailed report containing the possible causes of the patient’s condition and the actions. 

Apps That Can Detect Symptoms and Diagnose Diseases in Time

Screenshot taken on the Ada – check your health page

3. Assistance in Mental Health Care

A popular trend that will continue to develop in 2022 is using artificial intelligence to take care of patients’ mental health. Chatbots and apps that can help treat depression and anxiety, improve the social skills of patients with autism, and solve other psychological problems are in high demand.

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Such bots and apps can provide different ways of communication:

  • Text messaging;
  • Communication via the microphone;
  • Connecting via camera.

Again, such a solution is great for promoting specific services and assisting a broader audience, thus expanding the business’ reach.

As an example, let’s consider the Woebot application, designed to perform several tasks:

  • Stress management;
  • Cognitive-behavioral therapy;
  • Help with symptoms of depression;
  • And many others.

Woebot is a kind of private assistant which communicates with a person and helps him cope with various psychological problems.

Assistance in Mental Health Care

The screenshot was taken on the Woebot: Your Self-Care Expert page

Wrapping Up

Undoubtedly, the ongoing trend in the development of conversational AI technology will remain in 2022. This will eventually result in a sustainable healthcare system that contributes to general well-being.

Progress in AI will eventually lead to a revolution in health care, and artificial intelligence will perform most tasks without human involvement. Therefore, it is worth thinking about implementing smart technologies in the functioning of your medical institution today to remain competitive in the healthcare market.

Kate ParishAbout the Author

Kate Parish

Kate Parish is the CMO at the web development company Onilab. She has more than eight years of experience in eCommerce Digital Marketing. Kate’s strengths are SEO, branding, SMM, Magento PWA development, and online retail in general.

Conversational AI in Healthcare Digital Marketing: What to Expect in 2022

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