As startup support specialists, we help founders build, grow, and convert by providing various services, including pitch deck development, pitch coaching, business case development, business plans, case studies, and whitepapers.
Digital Health Startup Support
We understand startups’ unique challenges and are here to help founders overcome them with strategic planning, research, and critical analysis.
As a connector in the startup/digital health space, we help founders effectively communicate and collaborate with a wide range of stakeholders, including investors, corporate partners, and technology vendors. This involves building relationships, facilitating discussions, and working with others to identify and address challenges and opportunities.
The startup landscape is constantly evolving, and as a connector, we help you to stay up-to-date on the latest funding trends and technologies.
HOW CAN TWIDH BENEFIT YOUR BUSINESS?
This Week in Digital Health (TWIDH) supports companies, organizations, and healthcare providers in the US, Europe, and worldwide with Digital Media services to develop brand awareness, increase lead generation and convert visitors to customers.
With offices in San Francisco and Barcelona, we can expand your brand’s reach globally. In addition, the TWIDH team speaks multiple languages to meet all of our client’s needs.
Digital Marketing Healthcare and Digital Health
We begin by listening and taking time to fully understand your company’s products/services and business needs.
Digital Media Services for Digital Health
Develop Digital Marketing Material
Marketing collateral supports and builds your brand. Well-designed and well-written materials will make your brand stand out from the competition and be widely visible. The key to success is ensuring that your brand is consistent across all mediums.
Company Profile/Equipment Videos
A video is a powerful tool for engaging customers, making the buying journey much smoother. In addition, video can help increase brand awareness, buy-in, trust, and conversions.
The website should be managed and updated; inquiries should be routed appropriately. TheyItuld be easy to communicate with the company via a website, such as a chatbot. Develop a related “Google My Business” page to increase search visibility.
Develop an Online presence.
Should include a mission statement, about us, contact, testimonials, product statements, whitepapers, and curated industry content.
- Company Profile for Business Development and Recruitment
- Develop Sales Sheets / Product Sheets
- Case Studies
- Integrate with social channels and email marketing
- Collect testimonials highlight the user-experience
Develop a social media strategy to develop brand awareness, lead generation, and customer experience around LinkedIn.
The CEO’s and the company’s social media accounts should be managed and updated daily. In addition, employees are encouraged to like and share BRC content within their professional networks. Additional content sources can come from the curation of industry-related news and events.
LinkedIn premium targets specific demographics to ensure the messaging reaches a pre-identified target audience.
A targeted demographic (C-level folks in construction-related companies, for example) is identified and then tracked through a CRM tool to understand the conversion from interest, proposal, and customer. These digital marketing efforts would be coordinated with existing sales and marketing efforts.
These efforts drive the reader to sign up for the company’s newsletter.
The newsletter should maintain an 80/20 ratio between useful content and promotions. We want to transition them from a social media contact to an email subscriber for better control. Social platforms limit who sees messages and generally have a penetration rate of less than 2%, while successful email campaigns realize 20% success rates.
Send personalized messages to targeted prospects – email marketing makes it easy to target audiences with relevant content delivered directly to their inbox.
Email marketing accounts for approximately 23% of sales, rendering it one of your most effective marketing channels. In addition, personalized emails can greatly impact your bottom lines, like personalized ads and landing pages.
Newsletter campaigns should be delivered weekly following the 80/20 rule.
Develop unique content for omnichannel marketing – Videos, podcasts, articles, whitepapers, etc.
Whitepapers are based on case studies and research, whereas articles are opinions or marketing.
The article is based on identified keywords and special promotions. For example, a whitepaper that focuses on the cost benefits of BRC’s Pile Milling Heads. The white paper can then be developed into company collateral, videos, PowerPoint, SlideShare, webinars, and conference presentations. The goal is to turn a single piece of content into multiple mediums to share on various platforms.
White papers are also posted on the website and shared on social media. Snippets and summaries are turned into blog posts – usually 2-3 per white paper. For additional exposure, paid posting on LinkedIn would increase visibility.
Develop metrics to measure efforts and ROI
As the process begins to mature and is tested, underlying metrics should be developed to increase conversion and drive the marketing efforts’ ROI. As a rule, digital marketing budgets should be between 5-10% of revenues.