The study offers ways to increase consumer health technology adoption and improve outcomes in U.S. healthcare.
ARLINGTON, Va., Feb. 28, 2023 /PRNewswire/ — The Consumer Technology Association (CTA)® released extensive research that examines the state of the U.S. consumer health technology ecosystem and offers recommendations for health companies and providers to increase the adoption of digital health solutions.
Driving Consumer Adoption of Digital Health Solutions
Based on research with U.S. consumers, health care practitioners (HCPs), and health tech company leaders, CTA’s Driving Consumer Adoption of Digital Health Solutions report found that technology is helping bridge access and equity gaps in the U.S. health system, but significant barriers remain to widespread adoption.
CTA study offers ways to increase consumer health technology adoption and improve outcomes in U.S. health care.
The study finds 58% of HCPs agree that digital health solutions like blood pressure and continuous glucose monitors, hearing aids, and their associated mobile applications lessen the burden on the health system. However, despite that optimism, just 44% agree that these solutions are living up to their full potential.
HCPs and health tech leaders identified three main recommendations:
- First, healthcare tech companies should focus on building consumer awareness and improving perceptions around digital health solutions.
- HCPs should be informed of the digital health tools available to their patients.
- With CTA’s help, health technology companies should drive policies that increase access.
Insights about consumer adoption of digital health solutions:
- Consumers cite taking control of their health and the features of digital health solutions as the top reason for adoption, followed by accessibility, reliability, and health insurance coverage.
- 60% of consumers surveyed currently or previously used telehealth as part of their healthcare experience, with 26% using it within three months of the survey.
- Cost is the top barrier to adoption and why participants stopped using digital health technologies.
- Healthcare providers believe additional clinical evidence (63%) and increased patient reimbursement (57%) will encourage further health technology adoption.
View the research summary.
Prepared with IPSOS, the Driving Consumer Adoption of Digital Health Solutions study surveyed 1000 adult consumers and 300 health care providers in August and September of 2022. In addition, 12 U.S. health company leaders participated via qualitative in-depth interviews.
About CTA Digital Health
CTA’s Digital Health team and Health Division strive to advance technology-enabled value-based healthcare to reduce healthcare costs and drive better health outcomes. The association’s research and thought leadership, technology & standards, and advocacy teams work with members and industry stakeholders to improve health care for all Americans. Recent work includes:
- We are advocating for policies that support technologies like telehealth that increase access to care when and where it is needed.
- We are developing industry standards around using artificial intelligence in health care, over-the-counter hearing aids, and health data reporting.
- Research and thought leadership addressing:
- Pandemic preparedness and equitable digital health access
- The intersection of technology and value-based health care
- The future of telehealth and remote patient monitoring
- The mental wellness technology landscape
Sign-up for CTA Digital Health News.
About Consumer Technology Association
As North America’s largest technology trade association, CTA® is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. In addition, CTA owns and produces CES® – the most influential tech event in the world. Please find us at CTA.tech.
