HOW CAN TWIDH BENEFIT YOUR BUSINESS?
This Week in Digital Health (TWIDH) supports companies, organizations, and healthcare providers both in Europe and worldwide with Digital Media services to develop their business in the EU and beyond.
The TWIDH team is in contact with healthcare providers and health authorities across EU countries. The TWIDH team speaks multiple languages.
Digital Marketing Healthcare and Digital Health
We begin by listening and taking time to fully understand your company’s products/services and business needs.
Digital Media Services for Digital Health
Develop Digital Marketing Material
Marketing collateral supports and builds your brand. Well-designed and well-written materials will make your brand stand out from the competition, and they will make your brand widely visible. The key to success is making sure that your brand is consistent across all mediums.
Company Profile/Equipment Videos
A video is a powerful tool for engaging with customers, making the buying journey a much smoother process. Video can help to increase brand awareness, buy-in, trust, and ultimately conversions.
The website should be managed, updated, any inquiries were appropriately routed. The should be an easy way to communicate with the company via the website, such as a chatbot. Develop a related “Google My Business” page to increase search visibility.
Develop an Online presence.
Should include a mission statement, about us, contact, testimonials, product statements, whitepapers, and curated industry content.
- Company Profile for Business Development and Recruitment
- Develop Sales Sheets / Product Sheets
- Case Studies
- Integrate with social channels and email marketing
- Collect testimonials highlight the user-experience
Develop a social media strategy to develop brand awareness, lead generation, and customer experience focused around LinkedIn.
Both the CEO’s and the company’s social media accounts should be managed and updated daily. Employees are encouraged to like and share BRC content within their professional networks. Additional sources of content can come from the curation of industry-related news and events.
LinkedIn premium allows for targeting specific demographics to ensure the messaging reaches a pre-identified target audience.
A targeted demographic (C-level folks in construction-related companies, for example) is identified and then tracked through a CRM tool to understand the conversion from interest, to the proposal, to customer. These digital marketing efforts would be coordinated with existing sales and marketing efforts.
These efforts’ ultimate goal is to drive the reader to sign up for the company’s newsletter.
The newsletter should maintain an 80/20 ratio between useful content and promotions. We want to transition them from a social media contact to an email subscriber for better control. Social platforms limit who sees messages and generally have a penetration rate of less than 2%, while successful email campaigns realize 20% success rates.
Send personalized messages to targeted prospects – email marketing makes it easy to target audiences with relevant content delivered directly to their inbox.
Email marketing accounts for approximately 23% of sales, rendering it one of the most effective marketing channels at your disposal. Just like personalized ads and landing pages, personalized emails can have a big impact on your bottom line.
Newsletter campaigns should be delivered weekly following the 80/20 rule.
- Press Releases
- Job Postings
Develop unique content for omnichannel marketing – Videos, podcasts, articles, whitepapers, etc.
Whitepapers are based on case studies and research, whereas articles are opinion or marketing pieces.
The article is based on identified keywords and/or special promotions. For example, a whitepaper that focuses on the cost benefits of BRC’s Pile Milling Heads. The white paper can then be developed into company collateral, videos, PowerPoint, SlideShare, webinars, and conference presentations. The goal is to turn a single piece of content into multiple mediums to share on various platforms.
White papers are also posted to the website and shared on social media. Snippets and summaries are turned into blog posts – usually 2-3 per white paper. For additional exposure, paid posting on LinkedIn would increase visibility.
Develop metrics to measure efforts and ROI
As the process begins to mature and is tested, then underlying metrics should be developed to increase conversion and drive the marketing efforts’ ROI. As a rule, digital marketing budgets should be between 5-10% of revenues.
Healthcare Marketing – Digital Health, Predictive Analytics, AI