How to Maintain Autonomy as a Physical Therapy Website Owner
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How to Maintain Autonomy as a Physical Therapy Website Owner

No physical therapy practice owner can do it all. Therefore, it is often necessary for you to delegate responsibilities to others or enlist the help of a contractor for work that falls outside your scope of expertise.

When it comes to your PT website development and maintenance, certain circumstances require you to be in control. Failure to maintain awareness in these areas can cost you time and impede your overall business growth.

Your Physical Therapy Clinic Website Represents Your Business Online

Your PT clinic website represents your business on the web. It is the most vital extension of your practice and the avenue for most new clients to discover your in-person services. To ensure your site stays up and running, securing this primary asset with a firm foundation is critical. Do so by carefully considering the following technological parameters.

Platforms for Web Design

When you’re ready to build a professional and responsive website that is easy for visitors to navigate, you’ll need a user-friendly web design platform. Several popular options offer plug-ins, templates, and automated features that make creating your unique website easy. Some popular platforms are:

  • WordPress
  • Squarespace
  • Shopify
  • Wix

Explore these and other popular platforms to compare their features and determine which platform best meets your needs.

Even if you don’t plan to design your website alone, it will be helpful to be aware of their offerings so you can make informed decisions in choosing the best one. In addition, a well-designed PT website will allow you to quickly upload content and perform updates, translating into a better visitor experience.

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Your Website Domain

Your chosen domain name is your home address on the web. A name that is catchy and succinctly conveys your brand identity will make it easier for potential clients to remember you.

You can use a vendor like SquareSpace or GoDaddy to obtain a domain name or purchase one directly from Google. These sites will require you to enter sensitive identity and financial information. As the practice owner, you will need to enter this information or authorize a trusted employee to do it. Keeping this information out of the hands of identity thieves is vital.

If future issues arise related to your domain, or when it is time to renew your registration, you will have all the information needed to log in, resolve any problems or make account changes. You never want to rely on a third party to retrieve this information when needed, so be sure to store it securely in your files.

To keep your domain name current and your PT website up and running, follow these steps:

  • Check your account settings regularly
  • Stay abreast of emails and notifications for account renewals and other related news
  • Keep all domain registration information private

Web Hosting For Your PT Clinic

Your PT clinic website hosting platform is where your domain resides. It’s like the online neighborhood where the digital form of your business is located. The information and files that comprise your website are stored here. Delegating complete control of your website admin to a web designer or manager is like giving a third party the keys to your practice.

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You should be the main person who handles your web hosting, including login and registration information. Even if you have someone else help with this, you should always keep a secure record of your website credentials and information so you can easily access your account.

Stay In Control of Your Practice, Online, and Offline 

The daily demands of running your PT clinic can make you forget that your online presence requires you to be in the driver’s seat. However, that does not mean that you shouldn’t seek help. The web development experts can help you secure your PT clinic`s online presence and make sure you stay informed every step of the way.

How to Maintain Autonomy as a Physical Therapy Website Owner

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