How to Use Google My Business to Grow Your Physical Therapy Practice
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How to Use Google My Business to Grow Your Physical Therapy Practice

Now that you’ve built your Physical Therapy practice by establishing a client base and developing your specialty areas, you need to attract new clients regularly. You can do so by taking advantage of the user-friendly tools offered by Google My Business (GMB). A profile on this platform—when used efficiently—can catapult your PT practice into high visibility and help you grow.

GMB Benefits

Since Google is most often the first place where people look for the services they need, building a profile for your PT clinic is essential. A complete profile on GMB will give potential clients the perception that you are an established practice with a solid footing in their local area. Here are the primary benefits of GMB for your PT clinic.

  1. Your PT Clinic Gets Noticed More

GMB has the power to introduce potential clients to your practice and gives them directions to your location with Google Maps. That provides you access to two of the most powerful search engines in the world. As a result, you will gain visibility for your website and make it easier for new clients to show up at your door.

  1. Promotion Costs Nothing

Don’t just list the cold facts about your PT practice and expect to draw people in. You can add a personal touch to your profile with photos of your facility descriptions of your services with photos of your staff helping current clients. You can even display ads for discounts. Include all of this in your GMG profile at no extra charge.

  1. Reviews Boost Your Reputation

Nothing will convince onlookers of your expertise and stellar customer service better than your current satisfied clients. When they post Google reviews on your behalf, it will help to spread the word about your practice and attract new clients. GMB easily collects and stores these reviews and displays them in your profile, harnessing the power of word-of-mouth advertising.

  1. Analytics are Easy to View
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Track your progress using the analytics data that GMB provides. This information will provide you with data on how well your GMB account is performing, like how many profile views you’re getting, how many requests are made for mapping to your location, the number of times your website link was clicked, and more.

  1. You Get a Free Website

Your PT clinic website is your online home to invite potential new clients. If you don’t already have a website, GMB offers you a free one, along with a domain and automatic mobile capability for ease of use. If you need help developing your GMB website, you can contact Clever Solution. They’ll help you build a well-structured, attractive, and effective site for drawing more clients into your practice.

Instructions for Listing Your PT Practice on GMB

Once you’ve set up your GMB profile and logged into your google.com/business page, follow these steps:

  1. On the home screen, select “Manage Now.”
  2. Enter your clinic name in the field, “Type your business name.” and see if duplicate profiles appear.
  3. If there is a duplicate, decide if you want to keep it or delete it.
  4. For a new profile, click “Add your business to Google.”
  5. Follow the prompts on the subsequent pages to thoroughly fill in information about your practice. Select categories that most closely resemble the therapies you have expertise in to enhance search engine optimization (SEO).
  6. Since consistency is key for getting Google’s algorithm to recognize and suggest your practice in search results, ensure that the information on all your online profiles is identical.
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Verify Your Listing

After your profile is set up, it will need to be verified along with your address, so Google can be sure that you are a legitimate business existing at the location you provided. Follow the prompts after setup; then Google will send you a postcard in the mail with instructions and a verification code to complete the process.

The postcard should arrive within 14 days. Once you have it, log into your GMB profile again and select “Verify Now.” Follow the instructions for verification, and you’ll be ready to grow!

Grow Your PT Practice with GMB

GMB for your PT clinic makes it possible for you to expand your reach significantly without increasing your advertising budget. GMB is an absolute must in our internet-driven world, and it can quickly help you improve your visibility online.

If you need help setting up your profile, don’t hesitate to contact the pros at Clever Solution. They’ll get your SEO for physical therapists to plan for GMB up and running to help you quickly grow your PT practice.

How to Use Google My Business to Grow Your Physical Therapy Practice

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