How Using Digital Asset Management (DAM) Software Adds Value to Your Business
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How Using Digital Asset Management (DAM) Software Adds Value to Your Business

By: John Bailey

Digital files are assets that accumulate value over time, including images, PDF files, videos, and more. A Digital Asset Management (DAM) system generally refers to an actual repository of digital assets in which it serves as a method of archiving and retrieving these assets.

Sometimes, the term might also refer to the enterprise DAM software used to interface with the repository of assets. It can be used for an individual artist’s archive or a sizeable enterprise-wide system’s entire cloud storage system.

Every reference to DAM suggests an entity for storing, sorting, organizing, and sharing digital assets. However, there are ways to customize the system to maximize various features like filters, metadata fields, and indexing. Features like Role-based Access Controls (RBAC) enable a high level of control over which team members can access files. It’s also possible to customize database engineers’ storage and searching features. Which, for example, allows you to enjoy the benefits of on-premises hosting. Integrating DAM software offers multiple uses like bringing order and clarification to a client’s digital products and files collection.

Why Use a Digital Asset Management System?

Businesses that use a system for managing digital assets can increase their average worth by around 20%. And how well they produce content depends on document management being effective. To tackle this, organizing assets is a vital feature of cloud-based digital asset management. This enterprise DAM software is used to sift through assets and, for instance, find the right ones to be shared while also organizing it all.

Shockingly, 55% of companies have searched for their company logo through an online search engine. This startling statistic reveals that only half of all companies have their digital assets organized well enough to locate their logo. But with DAM, your customers can find more than just a logo. It enables entire teams to collaborate across a single database of images, PDFs, sound files, video, and other rich media. In addition, DAM software solutions allow team members to access specific files ensuring security while keeping everyone working on the correct version of the document simultaneously. This ability reduces the amount of time required to sort and organize assets before starting work on a project.

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Metadata is another crucial aspect of the system, as tagging each piece of data allows you to organize your content according to the details of the information. DAM software can analyze digital assets for items, faces, and more with AWS recognition integration. This automatically creates tags, organizes categories, and attaches metadata. All of which make a positive impact on search results.

Overall, the cloud-based DAM streamlines workflow, reduces confusion, and keeps your customer’s team on the same page.

Key Functions of Digital Asset Management Software

Businesses are constantly collecting new digital assets, but these assets are often disorganized. You can now use solutions to store this data, organize and retrieve it. As it is a given that sharing files is a part of doing any digital project. This allows locating the correct files and sharing them with the proper team members, aiding in project completion and minimizing errors.

The single location is a vital feature of this organizational system; essential assets need to be quickly and easily accessed. Therefore, DAM software solutions are designed to rapidly sift through a vast database of assets and locate only those you’re searching using metadata tags, keywords, and other markers.

Centralization and organization are key functions of the software for managing digital libraries. Searching, sorting, downloading, and sharing can happen between multiple partners, employees, and third parties to streamline content production. And by utilizing reputable Independent Software Vendors (ISVs), this software can be customized to tackle a business’s specific needs and problems.

Benefits of Using DAM Software

There are many key benefits of integrating enterprise DAM software. For example, it can keep track of a business’s assets and ensure that all up-to-date files and information are at the forefront of accessibility. Content is at the heart of sales in the digital age, so ensuring that your team has fast access to up-to-date resources is critical.

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Posting the wrong image or video or a team member working on an outdated project takes precious time to correct. Getting things right the first time is much better, so we have listed six beneficial qualities that Custom DAM Software offers.

Key Benefits of Using DAM:

  1. Organization: DAM software effectively stores files correctly for fast and accurate retrieval. Your customers can save time and money by avoiding duplicates and outdated assets.
  1. Search Capabilities: With Custom DAM software, your customers can easily search an extensive database using metadata and other markers to quickly find assets and assign content to various channels without compromising security.
  1. Formatting: This software ensures that the proper formats are used for each piece of content. A DAM system enables users to bypass specialized software skills, licenses, and training that allows the use of assets without complex formatting. And with customization, all digital assets can be saved and converted into whatever file type is needed.
  1. Content Distribution: DAM software allows for the effective distribution of content across various channels within its platform, which saves time and money in the long run. And its integration with other systems allows for a central point of contact in the DAM platform while various social media channels and websites are distributed simultaneously.
  1. Evergreen Storage: Though the storage and the accessing of digital assets might be a single marketing manager’s role, DAM software expands the use of these assets, so others can access them without needing to start from scratch.
  2. Metadata: Keywords enable searchability within each database. Metadata is also used to track who worked on what assets, allowing feedback, credits, payments to be made accurately. This AI-powered management of analysis and input also aids in searches and, in turn, visibility for businesses.

The Future of Digital Asset Management (DAM) Software Solutions

Data takes up storage space, and accessing files stored years ago is cumbersome and time-consuming. But storage is just part of the problem; these assets need to be shared with other users/team members to create a final product. Since more businesses are producing content regularly, it makes sense to store the assets used in these productions in a place that users can easily access. Controlling the content production process is imperative for handling these assets while staying organized and avoiding clutter.

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The future of digital asset management will integrate new cloud features as they are developed through artificial intelligence (AI) and other technologies. The integration allows multiple databases to synchronize and coordinate while scaling up will require additional automation. Customer/user experiences (UX/UI) are at the forefront of future cloud-based digital asset management iterations. Users will anticipate having a more customized experience to their specific needs, quickly becoming a standard for competing businesses.

Customization is the key to making the most of the DAM software development. And therefore, businesses should look to custom developers for futuristic and personalized software. With a broad scope of skills such as Java and HTML and the knowledge of the tools a business needs, ISV’s can assure that benefits and growth will be gained from integrating custom DAM software solutions. And in these technologically advanced and competitive times, who wouldn’t benefit from such software?


John Bailey: Global Director of Healthcare, Chetu Inc. – John Bailey is an industry expert within the healthcare landscape. He works at Chetu Inc., Plantation, Fla., a custom software development provider and thought-leader within the IT community. He offers commentary on changing tides within the healthcare industry, including EHRs, telehealth, and veterinary software.

How Using Digital Asset Management (DAM) Software Adds Value to Your Business

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